by cementmarketing | Mar 27, 2013 | Best Digital Agency Practices, Columbus Ohio Social Media Marketing
March was a big month for Facebook and its users. Mark Zuckergerg announced a largely redesigned news feed, opening the floodgates for a whole slew of changes in the social network. Here’s the rundown on what users and marketers should look for in the coming...
by alaina | Oct 28, 2012 | Best Digital Agency Practices, Public Relations Firm
How do you plan and execute a successful mom blogger and dad blogger event that intertwines public relations, social marketing, and search marketing? We worked with our client, Nationwide Children’s Hospital, to invite socially influential parents to check out...
by cementmarketing | Mar 26, 2012 | Best Digital Agency Practices, Columbus Ohio Social Media Marketing
1. Pinterest is a game changer. The first true example of the perfect marriage between search and social, Pinterest is a collection of (largely photo driven) pieces of Internet content first discovered (search) and then re-shared or “pinned” (social) by...
by cementmarketing | Jan 23, 2012 | Best Digital Agency Practices, Columbus Web Development, Web Design Company
An overwhelming majority of websites aren’t built to display nicely on mobile devices like iPhones, android-powered cellphones, or tablets like an iPad. These mobile devices do their best to display desktop websites, but zooming and panning around a website...
by alaina | Nov 7, 2011 | Best Digital Agency Practices, Columbus Ohio Social Media Marketing
Want a one stop shop for all your social marketing age demographics? See Facebook. Last week, Mashable reported on a Forrester study that measured adult participation in online social networking. The study found 96% of U.S. adults who use social networking sites use...
by alaina | Oct 18, 2011 | Best Digital Agency Practices, Columbus Ohio Social Media Marketing
The Arena District’s Facebook scavenger hunt sent fans online, offline. Their mission: post photos of the Arena District to the Facebook page and win movie tickets to the Arena Grand. When the Arena District called on Cement Marketing to create a campaign that...