You want to change the world. So do we.

 Good Now, formerly Cement Marketing, is a digital marketing and branding agency dedicated to creating branded digital movements for purpose driven brands.

Let’s start with yours. Here’s our process:


Brand research & stakeholder interviews

Big thinking content strategy & creative

Go live! and say "hello" to results

Our Team

Alaina Shearer
Audience Builder & Movement Maker

Alaina Shearer is a trailblazing change agent and a digital, community and brand strategist. Or, if you ask her kids, a super nerd. She founded a ground breaking agency in 2010, built a national women’s movement in 2016 and ran for the U.S. Congress in 2020.

Today she’s hooked on bringing more good to the world by building lasting movements for purpose-driven brands.

Hannah Riddle
The Fixer

Alaina and Hannah met on a Congressional campaign, so, yeah – everything else is easy, breezy after that. Hannah ensures our projects run on time and on budget. She’s also a brilliant data nerd and strategist in training.

Seth Gray
The Big Thinker

Seth isn’t psychic, but you’ll think he is after you submit your brand or product through his research process. He’ll find the needles in the haystack and then tell their stories in a way that brings applause, tears and, of course, results. 

Brands who have trusted in us.

Let’s start something
good, now. 

Contact us for a complimentary consultation.