If your brand is ready to change the world, but not quite ready to face the world, Good Now is here for you.

Creating or reimagining brands, products or movements by empowering their leaders is our favorite place to be. If you are into waves, not ripples and if bravery is in your DNA, we’d love to meet you.

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Our Favorite Projects

A woman with curly hair making a playful pose, wearing a white tank top and beige pants, with text overlay promoting ShePlays and encouraging new athletes to grow their brand.
Black bottles with bronze caps and purple text reading "LONG LIVE TECH" on a teal background.
Laptop displaying the homepage of 'the mirth project,' a youth organization, with a website banner showing a diverse group of five young people against a green background and the slogan 'The system fails them. We lift them up.'

View Our Work

Chris & Alaina have a lot of fun on their podcast about brands taking a stand.

Listen Now
Collage of famous fictional and historical characters, including a medieval king, a woman with decorated hair, an astronaut, a dragon, a panda, a panda warrior, a Viking, a man with a monocle, a young girl, a scientist holding a mouse, a woman with white hair, a man with a mustache, a man with curly hair, a captain in uniform, and a woman in a suit.

What is your Brand Archetype?

Brand archetypes are universal character types or personas that tap into shared human experiences and emotions.

Rooted in Carl Jung’s psychological theories, they help shape a brand’s identity, voice, and behavior—making it easier for people to instantly relate to and connect with the brand on a deeper, often subconscious level. There are 12 core archetypes—like the Hero, the Sage, the Magician, the Citizen, etc.—each with distinct traits, motivations, goals, and fears.

Find Your Archetype
  • Close-up of a woman with short blonde hair, blue eyes, light skin, smiling, wearing a striped shirt, gold jewelry, and a ring, against a solid pinkish background.

    "This was a life changing experience for me. I have not been able to get off the phone, or out of meetings as a result of this Cohort. I get chills just thinking about it."

    Mary Garrick, Founder & CEO, Main Stay Creative

  • A smiling woman with wavy hair wearing a pearl necklace, leather jacket, and a printed top, standing in front of a blurred industrial or warehouse background.

    "Alaina always brings her authentic self to the table, delivering fresh and insightful ideas. I treasure her perspective."

    Nichole Barnes Marshall, Author & Speaker, The Beat Must Go On

  • A smiling man with glasses, a beard, and short hair, wearing a blue shirt and a dark blazer, against a yellow background.

    I recommend Find Your Voice to anyone looking to connect better with their audience, better articulate their story, and accelerate their business growth. Plus it is a freaking blast!

    Nate Rogers, Fractional Chief Innovation Officer, Four Eyes Facilitation

  • A woman with short dark hair, smiling, wearing a blue top and large earrings against a gray background.

    "I went from feeling like I had a story to tell, to my dream state of knowing my stories are worth telling. That was the break through–understanding that my story is a gift to others."

    Alexis Yamokoski, Chief Humanologist, Five to Flow

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