Creating bold brands for crazy brilliant founders & visionaries.

While others may not quite understand your drive to create and grow your business, we’ll welcome you to the club and give you the keys to the castle. Our brand and marketing framework is tested and proven to drive results.

Collage of a butterfly, vintage camera, bird, and typewriter on a black background.

Our Services

Black-and-white illustration of a small island with a large turtle, a tree, a small house, and flags, with some rocks and part of a crowd in the water.

Recent and Ongoing Projects

A woman with curly hair making a playful pose, wearing a white tank top and beige pants, with text overlay promoting ShePlays and encouraging new athletes to grow their brand.
Black bottles with bronze caps and purple text reading "LONG LIVE TECH" on a teal background.
Laptop displaying the homepage of 'the mirth project,' a youth organization, with a website banner showing a diverse group of five young people against a green background and the slogan 'The system fails them. We lift them up.'
Collage of famous fictional and historical characters, including a medieval king, a woman with decorated hair, an astronaut, a dragon, a panda, a panda warrior, a Viking, a man with a monocle, a young girl, a scientist holding a mouse, a woman with white hair, a man with a mustache, a man with curly hair, a captain in uniform, and a woman in a suit.

What is your Brand Archetype?

Brand archetypes are universal character types or personas that tap into shared human experiences and emotions.

Rooted in Carl Jung’s psychological theories, they help shape a brand’s identity, voice, and behavior—making it easier for people to instantly relate to and connect with the brand on a deeper, often subconscious level. There are 12 core archetypes—like the Hero, the Sage, the Magician, the Citizen, etc.—each with distinct traits, motivations, goals, and fears.

If your brand is ready to change the world, but not quite ready to face the world, Good Now is here for you.

Creating or reimagining brands, products or movements by empowering their leaders is our favorite place to be. If you are into waves, not ripples and if bravery is in your DNA, we’d love to meet you.

Listen to CitizenRebel

Alaina & Chris teach brands how to take a stand in their podcast, Citizen Rebel. Subscribe here, where ever you enjoy your podcasts.

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