Creating bold brands for crazy brilliant founders & visionaries.

While others may not quite understand your drive to create and grow your business, we’ll welcome you to the club and give you the keys to the castle. Our brand and marketing framework is tested and proven to drive results.

Collage of a butterfly, vintage camera, bird, and typewriter on a black background.

Your brand wants to fly. Our agency services are designed to take you there, without breaking the bank.

  • Bring your vision to life or refresh an existing one with a Brand Identity that speaks your truth. Expect many goose bumps.

  • With your new brand locked and loaded, magnify your messaging with a launch campaign custom to your needs.

  • Our ongoing content marketing services are best suited for a small to medium sized businesses or start ups with limited in-house resources. Nimble and adaptive, we’ll align our services to whatever the market demands.

  • Your personal brand matters now more than ever. If you’re ready to make waves with your personal account, we can help.

What is your Brand Archetype?

Brand archetypes are universal character types or personas that tap into shared human experiences and emotions.

Rooted in Carl Jung’s psychological theories, they help shape a brand’s identity, voice, and behavior—making it easier for people to instantly relate to and connect with the brand on a deeper, often subconscious level. There are 12 core archetypes—like the Hero, the Sage, the Magician, the Citizen, etc.—each with distinct traits, motivations, goals, and fears.

Find Your Voice. Join a Group Cohort.

During our 6-week Cohort, you’ll discover your brand voice, uncover your story and learn to share it with the world.

Play the Game of Archetypes

Our archetype game is designed for solo or team play. Use the deck to discover your archetype and to ultimately unlock your brand's potential.

If your brand is ready to change the world, but not quite ready to face the world, Good Now is here for you.

Creating or reimagining brands, products or movements by empowering their leaders is our favorite place to be. If you are into waves, not ripples and if bravery is in your DNA, we’d love to meet you.

From friends and clients.

  • "Alaina always brings her authentic self to the table, delivering fresh and insightful ideas. I treasure her perspective."

    Nichole Barnes Marshall
    Chief Diversity Equity & Inclusion Officer @ Pinterest

  • "Chris Vogel always takes the time to strategically vet our ideas. We always come out crystal clear with Chris’ care and direction."

    Jason M. Blumer, CPA
    CEO/Founder of Thriveal

  • "If you are growing your business brand or personal brand, Alaina is someone you need in your corner."

    Kim “Kimfer” Flanery-Rye
    Founder, Inclusion Equals & CEO of F*Bomb Breakfast Club

  • "Chris engaged in a process that challenged our own perceptions about how we saw ourselves and the law firm we wanted. He was spot on."

    Michael Melder
    Partner at Jeter Melder, llp

  • "Super happy with Alaina's insights into my personal brand."

    Ross Pomerantz (aka, Corporate Bro)

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