Creating bold brands for crazy brilliant founders & visionaries.

While others may not quite understand your drive to create and grow your business, we’ll welcome you to the club and give you the keys to the castle. Our brand and marketing framework is tested and proven to drive results.

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Don’t miss our next workshop

Content & Story Workshop
February 20, 2026

Howl at the Moon

RSVP NOW for only $129

  • Bring your vision to life or refresh an existing one with a Brand Identity that speaks your truth. Expect many goose bumps.

  • With your new brand locked and loaded, magnify your messaging with a launch campaign custom to your needs.

  • Our ongoing content marketing services are best suited for a small to medium sized businesses or start ups with limited in-house resources. Nimble and adaptive, we’ll align our services to whatever the market demands.

Your brand wants to fly. Our agency services are designed to take you there.

Our Services

What is your Brand Archetype?

Brand archetypes are universal character types or personas that tap into shared human experiences and emotions.

Rooted in Carl Jung’s psychological theories, they help shape a brand’s identity, voice, and behavior—making it easier for people to instantly relate to and connect with the brand on a deeper, often subconscious level. There are 12 core archetypes—like the Hero, the Sage, the Magician, the Citizen, etc.—each with distinct traits, motivations, goals, and fears.

Find Your Archetype

Find Your Voice. Join a Workshop or Hire Us for Coaching.

We have guided dozens of executives and founders to finding their voice, which frees them to create content they love. The leads? They all come when you free your self and create content your audience loves.

Explore Workshops

Play the Game of Archetypes

Our archetype game is designed for solo or team play. Use the deck to discover your archetype and to ultimately unlock your brand's potential.

Order Now!

If your brand is ready to change the world, but not quite ready to face the world, Good Now is here for you.

Creating or reimagining brands, products or movements by empowering their leaders is our favorite place to be. If you are into waves, not ripples and if bravery is in your DNA, we’d love to meet you.

Reach out and say hi.

From friends and clients.

  • "Alaina always brings her authentic self to the table, delivering fresh and insightful ideas. I treasure her perspective."

    Nichole Barnes Marshall
    Chief Diversity Equity & Inclusion Officer @ Pinterest

  • "Chris Vogel always takes the time to strategically vet our ideas. We always come out crystal clear with Chris’ care and direction."

    Jason M. Blumer, CPA
    CEO/Founder of Thriveal

  • "If you are growing your business brand or personal brand, Alaina is someone you need in your corner."

    Kim “Kimfer” Flanery-Rye
    Founder, Inclusion Equals & CEO of F*Bomb Breakfast Club

  • "Chris engaged in a process that challenged our own perceptions about how we saw ourselves and the law firm we wanted. He was spot on."

    Michael Melder
    Partner at Jeter Melder, llp

  • "Super happy with Alaina's insights into my personal brand."

    Ross Pomerantz (aka, Corporate Bro)

If you love brand rebellion you’ll love our newsletter.

Listen to CitizenRebel

Alaina & Chris teach brands how to take a stand in their podcast, Citizen Rebel. Subscribe here, where ever you enjoy your podcasts.