The Arena District’s Facebook scavenger hunt sent fans online, offline. Their mission: post photos of the Arena District to the Facebook page and win movie tickets to the Arena Grand.
When the Arena District called on Cement Marketing to create a campaign that would increase and engage their Facebook fan base, our response was Hunt the District – a photo scavenger hunt.
Every Tuesday from October 18 – November 22, the Arena District Facebook page posted two items for fans to find, photograph and upload to the District’s Facebook Wall by the following Monday. Every participant who completed the hunt received one pair of FREE Arena Grand Movie Theatre passes and each week, five participants were randomly selected to win a $50 Arena District gift card.
The Facebook landing page we designed and developed explained the Hunt in more detail. Note our use of the Facebook reveal tab: the ultimate in intriguing Facebook users and converting them to fans.
The results
Hunt the District was a huge success. The campaign and our supporting advertising gained the Arena District over 3500 new Facebook fans.
