An overwhelming majority of websites aren’t built to display nicely on mobile devices like iPhones, android-powered cellphones, or tablets like an iPad.  These mobile devices do their best to display desktop websites, but zooming and panning around a website built for a desktop computer isn’t ideal for your mobile customers.

The growing trend of web users coming from mobile devices has presented a challenge to designers and developers.  We all want websites that will look great on essentially three different sized devices:

  1. Desktop Computers
  2. Tablet Computers, like an iPad
  3. SmartPhones, like a iPhone, Android Phone, or Blackberry

How can this be done?  Meet “Responsive Design“.

“Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen

What is Responsive Design?

Responsive design is a design and development approach that allows one website to morph to fit nicely on many different sized devices.  It’s easier to see examples than to explain, so let’s see some responsive designs in action:

The design on the left is what an iPhone user would see.  The design on the right is what a large desktop user would see.  The in-between sizes are for small desktop computers and tablets.  If you are curious to see more examples, check out mediaqueri.es.

Why Should You Go Responsive?

The business case for a responsive design is clear.  Mobile and tablet user growth is fast and accelerating.  It’s expected that mobile users will outnumber desktop users in the next one-to-three years.  You want to engage mobile users if you hope to keep your competitive edge online.

Cement Marketing Offers Responsive Design

Our commitment to keeping clients ahead-of-the-curve is what sets us apart.  As part of this commitment, we are proud to offer responsive web sites.  Contact us if you are curious about how a responsive website can help your business.  We can explore your business and determine if a responsive website makes sense for your online presence.