by alaina | May 22, 2016 | Public Relations Firm
What is public relations? I often find public relations confused with marketing and advertising, which is totally expected given today’s digital marketing and communications world – where all practices under the communications umbrella are constantly evolving....
by alaina | Apr 25, 2016 | Best Digital Agency, Events
Last month, true to our nature, we did something a bit rebellious. We decided to open our doors to competitors with the intent of sharing, collaborating and – in the spirit of our open source industry – learning. From each other. We do it every day online...
by seth gray | Mar 29, 2016 | Best Digital Agency
What the Instagram algorithm means for brands and social marketing Social marketing on Instagram is doomed. DOOMED I tell ya! The Instagram algorithm is going to kill your brand. Ok, not really. But given all the hysteria and hyperbole, you’d think...
by alaina | Mar 29, 2016 | Best Digital Agency
By Alaina Shearer, President and Founder In Cement’s first few weeks and months, I would sign off on emails to colleagues with this phrase, “Big things… ” I knew Cement would be a success, just knew it with every fiber of my being. The...
by alaina | Mar 21, 2016 | Best Digital Agency
If Facebook had existed in 1994, TLC might have changed its tune. Turns out waterfalls are totally worth chasing. Almost any picture of a waterfall that gets posted to the Hocking Hills Tourism Association’s Facebook page does well. A recent picture, in fact,...
by alaina | Mar 5, 2016 | Best Digital Agency
What’s the difference between a digital marketing agency and a traditional advertising agency? A lot. However, many traditional advertising agencies claim to offer a full suite of digital services, when, in fact, they do not. This isn’t a big secret. But,...
by alaina | Jan 19, 2016 | Best Digital Agency, Best Digital Agency Practices
By Alaina Shearer, President and Founder You make personal resolutions for yourself every year, but what about your business? Your resolution could be something that requires as little as 10 minutes out of your day. Or, it could be something more significant, like a...
by alaina | Dec 18, 2015 | Best Digital Agency, Columbus Ad Agency
Cement Marketing made Columbus Business First’s Top Advertising Agency list again this year, moving up to #18 from #23 in 2014. Our revenues jumped 50% from 2014 to 2015 and we anticipate to climb much higher on the list in 2016. We love seeing our name...
by alaina | Dec 4, 2015 | Life at a Full Service Marketing Agency
He’s got the personality and the chops to back it up. Better late then never in introducing Cement Marketing’s new Vice President of Accounts and Strategy – Seth Gray who joined Cement in August of 2015. Seth joins Cement from his previous strategic...
by alaina | Oct 22, 2015 | Best Digital Agency, Best Digital Agency Practices
Your ad agency to client relationship is critical to marketing success. Your relationship with your advertising agency is as valuable as the financial investment you’re making in their services. In fact, much like relationships with employees, your agency...
