by seth gray | Oct 22, 2019 | Best Digital Agency, Ohio SEO Agency
Summary: Inbound Marketing is a branded term used to make B2B selling of CRMs easier. Except it doesn’t. Because it confuses key influencers and decision makers by conflating SEO, UX strategy, social marketing, and lead nurturing. The term inbound marketing needs to...
by seth gray | Apr 25, 2017 | Digital Agency
Good Now’s bread and butter is content marketing: research, insights, content strategy, and content marketing execution & measurement. And it struck me the other day while talking to Alaina, that wearing a cowboy hat is an awful lot like good content...
by seth gray | Jan 6, 2017 | Columbus Ohio Social Media Marketing
Should your social media marketing mix have live video as a component? Social media marketing continues to evolve. And, yes. You probably should go live. On all the platforms. And, if you’re like me, you’ll have thoughts along the lines of: “Why...
by alaina | Sep 7, 2016 | Digital Agency, Events
How does a brand rule the digital universe? Our speakers this month have found the key to digital brand building. At the center of both strategies – giving the audience what they want and what they need. As a brand one of the most challenging aspects of social and...
by alaina | Aug 23, 2016 | Best Digital Agency, Culture, Digital Agency, Life at a Full Service Marketing Agency
What’s it like to work at one of the top ad agencies in Ohio? No two digital ad agencies are alike. And Cement, is by far, one of the best places to really stretch your chops as a digital marketing professional. Our 2016 summer interns each had a unique...
by alaina | Aug 2, 2016 | Best Digital Agency, Columbus Ad Agency
Coffee. That’s the first thing on my mind when I wake up. I wish I could lie to you and say that it is “what marketing adventure I’ll stumble upon,” or “how I’ll live out my branding dreams,” or “what new goal I’ll aspire to, today.” But it’s not. It’s coffee. Walking...
by alaina | Jun 22, 2016 | Best Digital Agency, Columbus Ad Agency, Digital Agency
Three weeks left. Two nominations. One chance to vote. Earlier this month, Columbus CEO Magazine released their annual online survey contest, “Best of Business”. The survey serves to call out the best businesses & organizations who call the 614 their home. There...
by alaina | Jun 12, 2016 | Events
If building Cement was my first professional calling, I have found my second – inspiring, connecting and learning from other women in digital media and marketing. Last April after the success of our first Cement Digital Mixer, I couldn’t shake another idea to...
by alaina | Jun 8, 2016 | Digital Agency, Events
What is the future of the digital agency? Summer is upon us, and as the vacations roll in we have time to reflect on what has become of our industry. What does digital marketing mean today? And what exactly does it mean to be a digital agency? In the midst of the...
by alaina | May 26, 2016 | Best Digital Agency, Columbus Web Development, Web Design Company
By: Scott Baker, Art Director If you are not a person that builds websites, or you don’t work on a team that includes designers and developers, you might assume that web design is simply the process that involves designing and writing all the html code. This website...
