Finding Your Internet Marketing Mix
The world has changed. So much so, that we now communicate with each other at lightening speed and in ways we wouldn’t have imagined just a few years ago. We are searching and socializing amidst a sea of information. For individuals it’s entertaining and...What’s your keyword?
Before Search Engine Optimization begins start with the Google Keyword Tool If you’re on the fence about whether or not you or your company should invest in search engine optimization – start by conducting a bit of keyword research using the Google Keyword...The Power of Search Marketing
Remember our E.T. and search engine optimization story? If you missed it here’s what went down. A nice man in California searches the Internet using these keywords, “Lifesize E.T. Doll”. He needed said doll for a charity bike ride. His search term...The Sway Way
The Sway Social Media Workshop went off without a hitch. Our attendees walked away armed with new Facebook pages, Twitter accounts and guidance on exactly how to execute a social media campaign and a little extra sway in their steps. Testimonials coming soon, but...What is Social Media Optimization?
Social media optimization, by my definition, is the practice of maximizing your message. To effectively maximize a social media message a brand or organization must use their analytics while also factoring in the human barometer. Analytics available via Google, Facebook Insights, Hootsuite for Twitter and YouTube now afford us the ability to measure every action we take online during a social media campaign.