by alaina | Jan 30, 2011 | Columbus Ohio SEO (Search Engine Optimization), Life at a Full Service Marketing Agency
After one year of developing highly functional websites and creating successful search engine optimization (SEO), search engine marketing (SEM), and social marketing campaigns for our growing list of fantastic clients, the Cement Marketing team is moving to space that...
by alaina | Dec 13, 2010 | Best Digital Agency Practices, Columbus Ohio SEO (Search Engine Optimization)
SEO shouldn’t be a mystery, but for many of us – it is. Even the most tech-savvy individuals today know very little about what constitutes a true SEO campaign and how to gain the highest rank in Google and other search engines. The truth is, SEO is not for the faint...
by alaina | Oct 5, 2010 | Columbus Ohio SEO (Search Engine Optimization), Life at a Full Service Marketing Agency
The Sway Day Camp at the Voinovich School in Athens, Ohio was a huge success. We had a phenomenal time and the audience (at capacity) walked away with some invaluable lessons about social and search marketing. We’re hoping to learn from each of the Sway Day...
by alaina | Sep 16, 2010 | Columbus Ohio SEO (Search Engine Optimization), Columbus Ohio Social Media Marketing
Cement Marketing Founder and Chief Digital Strategist For years now, and even more so recently, the Mom blogger has been on the every major brand’s short list of prime audiences to infiltrate. Many don’t even know where to begin, others step bravely into...
by alaina | Aug 29, 2010 | Best Digital Agency Practices, Columbus Ohio SEO (Search Engine Optimization)
Blogging is by far the most important Internet Marketing tool you can have in your arsenal. A blog, adored by the search engines for its frequent and ever-changing content and loved equally by readers for the same reason, is a must have for any individual and...
by alaina | Jul 14, 2010 | Columbus Ohio SEO (Search Engine Optimization), Columbus Ohio Social Media Marketing
When you venture into the big bad world of Internet Marketing one of the first questions is often, where do I focus my resources – search marketing or social marketing? The truth is, there is no quick mix. Here’s a clip from a speech Alaina Sheer recently...