Meet Alaina Shearer

Founder & Lead Strategist

A professional disruptor and growth marketer, Alaina Shearer founded a ground breaking brand and digital content agency in 2010, created a national women’s movement in 2016 and ran for the U.S. Congress in 2020. She has over 20 years of experience in branding, digital marketing and content creation.

Today she’s passionate about giving others the tools and courage they need to create their own purpose-driven brands.

Full Biography

A visionary leader and branding expert.

Alaina Shearer is a professional disruptor, visionary entrepreneur, and experienced marketer with a passion for innovation and empowerment. As the founder of Good Now, she is dedicated to guiding purpose-driven brands and their founders toward maximizing their impact.

Alaina began her career as a journalist, quickly making a name for herself by winning two Associated Press awards for her reporting on 610 WTVN and ABC News. She soon became a radio co-host in two major markets: Dallas/Fort Worth and Columbus, OH. Her mastery of storytelling and dedication to uncovering the truth laid a strong foundation for her future in marketing and advertising.

In 2007, after becoming a single mother, Alaina launched a blog documenting her experience which drew over 1M readers positioning her as one of the first influential national “Mommy Bloggers”. Her blog and YouTube vlog paved the way for many more content creators.

In 2010, Alaina founded her own digital and content agency, Cement Marketing, which grossed over $2 million in revenue within its first five years of operation. Cement Marketing was one of the first national agencies to focus solely on organic content creation for SEO and social resonance. This venture showcased her ability to identify emerging trends and her passion for elevating brands.

Building on her success, Alaina founded a national women’s network in 2016, Women in Digital, aimed at empowering women in the digital and tech industries. Thanks to an army of dedicated volunteers, the network grew to over 20 cities nationwide in just 18 months. Today, the group continues to thrive in the Midwest.

In 2020, Alaina took her commitment to public service to the next level by running for the U.S. Congress in Ohio’s 12th Congressional District. Her campaign, driven by a desire to bring positive change and represent her community's voices on a national stage, raised over $1 million as a first-time candidate, defying the odds and gaining invaluable insights into modern-day political candidacy.

Alaina is a sought-after speaker and thought leader, having spoken at prestigious events such as SXSW and Content Marketing World, where she shares her insights on entrepreneurship, innovation, and social impact.

When she's not working on her latest project, Alaina enjoys hiking in the mountains surrounding her home in Evergreen, Colorado. Her unwavering dedication to making the world a better place is evident in everything she does, and she continues to inspire others to join her on this remarkable journey.

From friends and clients.

  • "Alaina always brings her authentic self to the table, delivering fresh and insightful ideas. I treasure her perspective."

    Nichole Barnes Marshall
    Chief Diversity Equity & Inclusion Officer @ Pinterest

  • "If you are growing your business brand or personal brand, Alaina is someone you need in your corner."

    Kim “Kimfer” Flanery-Rye
    Founder, Inclusion Equals & CEO of F*Bomb Breakfast Club

  • "Super happy with Alaina's insights into my personal brand."

    Ross Pomerantz (aka, Corporate Bro)

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