To quote Shakespeare, What’s in a meme? You’ve definitely heard the word tossed around, and undoubtably seen them popping up all over your Facebook wall. Let’s set the record straight.

An Internet meme is simply any concept that spreads quickly (many go viral) via email, social networking sites, blogs, YouTube and other mediums. Many memes can be summed up as a viral image with overlaid text–Grumpy Cat, Good Guy Greg, Philosoraptor and Overly Attached Girlfriend are some good examples. Now, with sites like quickmeme and Meme Generator, anyone can grab their 15 minutes of Internet fame on Imgur, Reddit and beyond.

Check out these memes we created for Raising Cane’s Ohio. Posting the image as a Facebook update, the post organically garnered huge responses from Raising Cane’s fans. This approach might not work for every business, however. It’s crucial to have an in-depth understanding of your demographic. The power of memes is a great example of being in tune with your audience and tailoring your content to what it finds engaging.

To learn how to make social media work for your company, email alaina@cementmarketing see this.com