On March 30th, Facebook will automatically switch every brand page to the Timeline format, whether the business likes it or not.
With the deadline looming, Cement Marketing has been meeting individually with clients to switch pages over to the new format. The most significant changes likely to affect your page include:
1. The new cover photo. You’ll have to spend time and consideration choosing a photo that communicates your brand message without a direct call to action to your Website or to viewers to fan or like you. Your cover photos should be 851 x 315 pixels.
2. Pinned posts. Facebook’s new timeline allows brands to pin a particular post to the top of the page for seven days. We expect many brands will use the pinned post and the cover photo together. If the two were to compliment each other they would make quite an impression.
3. Milestones. Brands have the opportunity to tell their stories with milestones. Add a photo to each milestone for maximum impact and engagement. Dimensions for milestone photos are 843 x 403 pixels.
4. No more default landing tabs. This is a big one that has received a lot of outcry from some brand social managers. However, we can still send our Facebook advertising to Facebook landing tabs and we have more space. Brands can choose between narrow (520 pixels) or wide (810 pixels).
There’s much more including increased friend activity for fans on business pages. Click here to download a must-read PDF on Facebook’s Timeline by TechCrunch.
Also, please join us for a free informational workshop on Facebook’s Timeline Switch this coming Tuesday on March 27th at 3:30 PM in the Cement Marketing offices at 15 E. Gay Street in Downtown Columbus. RSVP here.