by alaina | Apr 7, 2014 | Columbus Ohio Social Media Marketing
If you have a Facebook brand page chances are your engagement has been steadily dipping over the past several months. You’re not imagining things. Facebook’s mission is to entertain users with interesting content and your brand page may not make the cut....
by alaina | Apr 7, 2014 | Columbus Ohio SEO (Search Engine Optimization), Columbus Ohio Social Media Marketing, Columbus Web Development, Web Design Company
When I quit my cushy advertising agency job to start Cement Marketing, my own digital marketing agency in Columbus, Ohio, the possibilities were infinite. Braving the world with a simple business idea and the brazen confidence to pull it off, no one could shatter my...
by cementmarketing | Mar 12, 2014 | Columbus Ohio Social Media Marketing
Why a shift in demographics may prove to be detrimental I was a sophomore in high school when I created my Facebook account, and even then, the social network had already celebrated its second birthday. I remember thinking it was a MySpace wannabe (wondering what...
by cementmarketing | Feb 13, 2014 | Columbus Ohio Social Media Marketing
Most Facebook page admins have a love-hate relationship with Mark Zuckerberg and his crew. We love getting thousands of eyeballs on our brand and hate it when they constantly switch up the game. If you’ve seen a downward shift in your Total Reach (namely, organic...
by alaina | Dec 3, 2013 | Columbus Ohio Social Media Marketing
Another News Feed algorithm update hit Facebook on Monday, this time with the hope of presenting “high quality content” to users. Varun Kacholia, an engineering manager, and Minwen Ji, a software engineer, wrote on the company’s blog Monday that...
by cementmarketing | Nov 1, 2013 | Columbus Ohio Social Media Marketing
To some, hashtags are viewed as somewhat puzzling, humorous components to social media that have transformed dialogues forever. Who hasn’t seen Jimmy Fallon and Justin Timberlake’s take? To your business, however, hashtags can be a pivotal tool for audience growth and...