How to choose a Public Relations (PR) Firm

What is public relations? I often find public relations confused with marketing and advertising, which is totally expected given today’s digital marketing and communications world – where all practices under the communications umbrella are constantly evolving....

Our deepest, darkest secret.

By Alaina Shearer, President and Founder In Cement’s first few weeks and months, I would sign off on emails to colleagues with this phrase, “Big things… ” I knew Cement would be a success, just knew it with every fiber of my being. The...